Dwi Maistuti, . (2016) FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE DI ONLINE SHOP SEPATU LUKIS PUNKPINK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This Study Aimed To Determine The Product, Price, Trust, Security, And Service To Online Purchasing Decision On The Online Shop Painted Shoes Punkpink. The Samples In This Study Were 100 Respondent Who Are Buyer Of Online Shop Painted Shoes Punkpink. The Sample Size In This Study Using Roscoe Formula That The Decent Sample Size In The Study Is Between 30 To 500. Methods Of Data Collection By Questionnaire. Data Analysis Using Regressions Analysis And Hypotheses Using T-Statistics And F-Statistics With A Confidence Level Of 5%. The Result Of This Research Show That Product Influences To Online Purchasing Decision, Price Does Not Influences To Online Purchasing Decision, Trust Influences To Online Purchasing Decision, Security Does Not Influences To Online Purchasing Decision, And Service Influences To Online Purchasing Decision.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1110111010] [Penguji II (Pembimbing) : Lina Aryani] [Penguji I : Suharyati] [Ketua Penguji : Bernadin Dwi] |
| Uncontrolled Keywords: | Product, Price, Trust, Security, Service, and Online Purchasing Decision. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 04 Jul 2024 07:55 |
| Last Modified: | 04 Jul 2024 07:55 |
| URI: | http://repository.upnvj.ac.id/id/eprint/30440 |
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