PENGARUH LITERASI KEUANGAN SYARIAH, RELIGIOSITAS, DAN KEPERCAYAAN PADA MEREK TERHADAP KEPUTUSAN MENJADI NASABAH BANK SYARIAH

Muhammad Hafidz Irsyad Surahman, . (2024) PENGARUH LITERASI KEUANGAN SYARIAH, RELIGIOSITAS, DAN KEPERCAYAAN PADA MEREK TERHADAP KEPUTUSAN MENJADI NASABAH BANK SYARIAH. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Banking institutions, especially financial institutions, occupy a strategic position in a country's economic activities. The Islamic banking sector in Indonesia emerged from the desire for an Islamic-based banking system and to be an alternative to the various weaknesses that exist in conventional banking. However, in its development, sharia banking is still unable to compete with conventional banking. As a country with the largest Muslim population in the world and supported by a pluralistic society, Indonesia should be the main capital for the development of sharia banking. This research aims to determine whether there is an influence of sharia financial literacy, religiosity, and trust in brands on the decision to become a sharia bank customer. This research uses quantitative research methods with data analysis techniques including Validity Test, Reliability Test, Classical Assumption Test, Hypothesis Test, Coefficient of Determination Analysis, Multiple Linier Regression Analysis, with the SPSS program. The results of this research show that there is a positive and significant influence on the variables of Islamic financial literacy, religiosity, and brand trust on the decision variable to become a sharia bank customer.

Item Type: Thesis (Skripsi)
Additional Information: No. Panggil:2010116021 Pembimbing: Fitri Yetti Penguji 1: Faizi Penguji 2: Mira Rahmi
Uncontrolled Keywords: Islamic financial literacy, religiosity, and brand trust banking
Subjects: L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User: Muhammad Hafidz Irsyad Surahman
Date Deposited: 21 Mar 2024 05:03
Last Modified: 26 Mar 2024 04:21
URI: http://repository.upnvj.ac.id/id/eprint/28888

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