Burhannurdin Pratama, . (2024) ANALISIS STRATEGI PEMASARAN SYARIAH PRODUK RUMAH MAKAN BEBEK KUALI BUDIYONO CILILITAN DENGAN BUSINESS MODEL CANVAS. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
At the beginning of 2020, the Covid-19 outbreak attacked almost the entire world, the impact on restaurants such as more than 48% in raw materials, 77% of decreased revenue, 86% decrease in product demand, and 90% reduction in employees. Restaurants need to adjust their sharia marketing mix to increase product sales in the transition era of COVID-19 in order to get blessings. In addition, restaurants need to develop strategies so as not to be eliminated from restaurants that have well-known brand. This study aims to describe the sharia marketing mix applied in its business as well as proposed strategies in restaurants in order to increase revenue, promote products through various social media, and establish partners with other businesses. This research is qualitative with a Business Model Canvas approach accompanied by SWOT analysis. The results of this study show that restaurants are in a growth and built position so that the strategy that must be done is growth-oriented to explore new opportunities, add chefs, employees &; social media promotions. The strategy is formulated based on nine elements of the business model canvas consisting of customer segment, value proposition, channels, customer relationship, revenue streams, key resources, key activities, Key Partnershiphip, and cost structure
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1910116029] [Pembimbing: Tati Handayani] [Penguji 1; Ade Nur Rohim] [penguji 2; Prima Dwi Priyatno] |
| Uncontrolled Keywords: | sharia marketing mix, strategic management, SWOT |
| Subjects: | B Philosophy. Psychology. Religion > BJ Ethics B Philosophy. Psychology. Religion > BL Religion H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | Burhannurdin Pratama |
| Date Deposited: | 21 Mar 2024 05:33 |
| Last Modified: | 21 Mar 2024 05:33 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28523 |
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