Ajeng Sasikirana Ariaputri, . (2023) ANALISIS FINANCIAL TECHNOLOGY, GAYA HIDUP, DAN BUDAYA KONSUMERISME TERHADAP PERILAKU KEUANGAN GENERASI Z. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research is quantitative research. The main aim of this study is to determine the relationship between financial technology, lifestyle, and consumerist culture on the financial behavior of Generation Z. This research was conducted at the National Development University "Veteran" Jakarta, taking the population of Management Department students, Faculty of Economics and Business Class of 2020 and 2021 as a representation of Generation Z with a total population of 520 students. The number of samples used in the research was 230 students obtained using the Slovin formula. This study used probability sampling with simple random sampling technique as the sampling analysis method and used Partial Least Square (PLS) as the analysis technique. This research obtained the results of (1) financial technology having a positive and significant effect on the financial behavior of Generation Z, (2) lifestyle not affecting the financial behavior of Generation Z, and (3) consumerist culture having a negative and significant effect on the financial behavior of Generation Z.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010111220] [Ketua Penguji: Dewi Cahyani Pangestuti] [Penguji 1: Tri Siswantini] [Penguji 2 (Pembimbing): Wahyudi] |
| Uncontrolled Keywords: | Financial Technology, Lifestyle, Consumerist Culture, Financial Behavior, Generation Z |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Ajeng Sasikirana Ariaputri |
| Date Deposited: | 21 Mar 2024 02:43 |
| Last Modified: | 21 Mar 2024 02:43 |
| URI: | http://repository.upnvj.ac.id/id/eprint/27847 |
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