Dennisa Nayla Rizkia, . (2023) REPRESENTASI KEBOCORAN DATA DALAM IKLAN IPHONE DATA AUCTION (ANALISIS SEMIOTIKA JOHN FISKE). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
In the current era of digital advancement 4.0, the proliferation of information technology has led to a concerning increase in personal data breaches by irresponsible parties. This global phenomenon has affected many organizations, including tech giant Apple Inc., which took measures to restore its reputation. Apple Inc. then released an online advertisement called "Data Auction," which showcases its renewed security system and commitment to safeguarding its users' personal data. Employing John Fiske's semiotics theory, this research seeks to analyze the advertisement's depiction of data breaches across reality, representation, and ideology using descriptive and qualitative research methods. The results indicate that the Data Auction advertisement employs various representations of data breaches to create a distinctive atmosphere, with underlying authoritarian, capitalist, and liberal ideologies.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1910411238] [Pembimbing: Vina Mahdalena] [Penguji 1: Windhiadi Yoga Sembada] [Penguji 2: Ratu Laura Mulia] |
| Uncontrolled Keywords: | Data Leakage, iPhone, Semiotic |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Dennisa Nayla Rizkia |
| Date Deposited: | 31 Jul 2023 01:41 |
| Last Modified: | 31 Jul 2023 01:41 |
| URI: | http://repository.upnvj.ac.id/id/eprint/24455 |
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