ANALISIS PENGARUH MULTI ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI ONLINE SHOP BLACKBERRY

Lusiana Ali, . (2013) ANALISIS PENGARUH MULTI ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI ONLINE SHOP BLACKBERRY. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to determine and prove the significant influence of multiattribute products (product quality, features and design) on consumer purchasing decisions through the online shop blackberry. By using simple regression analysis. Sample was taken from the students of UPN "VETERAN” JAKARTA especially the Faculty of Economics and Management who uses blackberry. By using SPSS 21. This study used a sample of 130 respondents, 30 and 100 research trials. The results showed that the product, price, place and promotion have strong relationships and positive impact on customer loyalty. The results achieved in this study is expected to be a material consideration for the company's progress and useful for writers as well as those reading this paper

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil : 0910111061] [Penguji II : Suharyati] [Penguji I : Diana Triwadhani] [Ketua Penguji : Tati Handayani]
Uncontrolled Keywords:	Quality Products, Features, Design and Purchasing Decisions
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Muamar Khadafi
Date Deposited:	28 Oct 2022 03:48
Last Modified:	28 Oct 2022 03:48
URI:	http://repository.upnvj.ac.id/id/eprint/21613

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