Aulia Nur Anissa, . (2022) PENGARUH MOTIF PENGGUNAAN MEDIA PADA AKUN INSTAGRAM @READYLEARN TERHADAP KEPUASAN FOLLOWERS. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The purpose of this study was to examine the effect of media use on the Educational Technology @Readylearn Instagram platform account on followers satisfaction. The background of this research is that researchers want to know how much influence the use of media on the @Readylearn Instagram account has on followers' satisfaction. The theory used to explain this research is Uses and Gratifications theory. This study uses an associative type of quantitative approach with a survey method in the form of a Google Form questionnaire which was distributed to 100 respondents following the @ReadyLearn Instagram account. The sampling technique used is the Non-Probability Sampling (Purposive Sampling) technique with the Taro Yamane formula and an error value of 10%. This study takes data sources from primary data and secondary data. Through the results of hypothesis testing with the T test, it was found that the T count was 5.536 and the T table value was 1.985, which means that the T count was greater than the T table. So it can be concluded that the motive for using media has a significant influence on followers' satisfaction. Based on the results of the coefficient of determination test, it was also found that the magnitude of the influence of the motive for using media on the @Readylearn Instagram account on followers' satisfaction, which was 55.2%. This shows that the motive for using media on the @Readylearn Instagram account has a fairly important role in fulfilling desires or giving satisfaction to followers. Keywords: Media Use, Followers Satisfaction, Uses and Gratifications Theory.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: i1810411021] [Pembimbing: Uljanatunnisa] [Penguji 1: Ilona Vicenovie Oisina] [Penguji 2: Irpan Ripa’I Sutowo] |
| Uncontrolled Keywords: | Media Use, Followers Satisfaction, Uses and Gratifications Theory |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Aulia Nur Anissa |
| Date Deposited: | 06 Sep 2022 06:38 |
| Last Modified: | 06 Sep 2022 06:38 |
| URI: | http://repository.upnvj.ac.id/id/eprint/20087 |
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