PENGARUH PROMOSI PENJUALAN, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PENGGUNA E-COMMERCE LAZADA DI DKI JAKARTA)

Rafiansyah, . (2022) PENGARUH PROMOSI PENJUALAN, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PENGGUNA E-COMMERCE LAZADA DI DKI JAKARTA). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research model is quantitative research with the aim of knowing and proving the effect of Sales Promotion, Service Quality and Price on Purchase Decisions Case Study on Lazada E-Commerce Users in DKI Jakarta. This study uses the people of DKI Jakarta as a sample and the number of samples used is 100 respondents with the Non-Probability Sampling method with side purposive type. The data collection technique uses a questionnaire using the Google Form Platform. The test tool used is Partial Least Square (PLS) as a test tool. The tests used in this research are statistical T test, R test and Q test. The results of this study are Sales Promotion and Service Quality have a positive and significant influence on Purchase Decisions while Price has no and insignificant effect on Purchase Decisions on e-commerce Lazada..

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil : 1810111100] [Pembimbing: Diana Triwardhani] [Penguji 1 : Nobelson] [Penguji 2 : Rosali Sembiring]
Uncontrolled Keywords:	Sales Promotion, Service Quality, Price, Purchase Decisions
Subjects:	L Education > LB Theory and practice of education L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Rafiansyah -
Date Deposited:	10 Aug 2022 03:28
Last Modified:	11 Aug 2022 07:08
URI:	http://repository.upnvj.ac.id/id/eprint/18999

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