ANALISIS KEUNGGULAN BERSAING PADA PRODUK SMARTPHONE SAMSUNG

Restu Fauzi, . (2021) ANALISIS KEUNGGULAN BERSAING PADA PRODUK SMARTPHONE SAMSUNG. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research is a quantitative research conducted with the aim of proving and analyzing the effect of product, price, distribution and promotion on competitive advantage inproducts smartphone Samsung. The population in this study is that people have bought or are currently using a Samsung Smartphone in Tanah Sareal District, Bogor City. The sample size was used as many as 100 respondents with the method of Non-Probability Sampling with the type of purposive sampling. Data collection is used through distributing questionnaires. The data analysis technique used is themethod Partial Least Square (PLS). The results of this study indicate that the product, price, and promotion variables have a significant and significant effect on competitive advantage, then the distribution variables have the results that have no effect and are not significant.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil : 1710111020] [Ketua Penguji : Yuliniar] [Penguji I : Rosali Sembiring Colia] [Penguji II (Pembimbing) : Anastasia Bernadin Dwi M]
Uncontrolled Keywords:	Product; Price; Distribution; Promotion; Competitive Advantage
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Restu Fauzi
Date Deposited:	30 Jul 2021 03:47
Last Modified:	30 Jul 2021 03:47
URI:	http://repository.upnvj.ac.id/id/eprint/10103

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