Nurma Yanti, . (2021) STRATEGI KOMUNIKASI SIBERKREASI DALAM MENINGKATKAN LITERASI DIGITAL. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Increasing digital literacy has become the main concern of all activities of the National Digital Literacy Movement (GNLD) Siberkreasi. The main focus of Siberkreasi is oriented to increasing the ability of individuals to use digital space wisely, as well as fighting the spread of negative content by inviting creative sharing through the spread of positive content in the digital space. This is due to the low level of digital literacy of Indonesian society, and the increasing use of digital space. Siberkreasi's commitment to improving the digital literacy of the Indonesian people can be seen from the successes and achievements that have been obtained. The purpose of this research is to find out how the communication strategy used by Siberkreasi in improving digital literacy. This research uses a qualitative approach with a case study method. The data collection technique was done by means of in-depth interviews and documentation. The results showed that the communication strategy adopted by Siberkreasi was good and effective in increasing digital literacy. However, in this case there are still internal obstacles, namely bureaucracy, and external obstacles, namely collaborating with the public to create something related to the Siberkreasi program.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No Panggil: 1710411081] [Pembimbing: Windhi Tia Saputra] [Penguji 1 : Siti Maryam] [Penguji 2 : Maria Febiana Christanti] |
| Uncontrolled Keywords: | Communication Strategy, Digital Literacy, Siberkreasi |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Nurma Yanti |
| Date Deposited: | 30 Mar 2021 04:24 |
| Last Modified: | 30 Mar 2021 04:24 |
| URI: | http://repository.upnvj.ac.id/id/eprint/9581 |
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