Kurnia Yudha Anggara, . (2020) MINAT BElI SEPEDAH MOTOR YAMAHA MIO M3 : Studi Di Wilayah Kota Jakarta Selatan. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research is a quantitative research that aims to determine the effect of Price, Brand Image and Quality Product. The population to consumers who come to Yamaha dealers in the area of South Jakarta City.. The sample size was taken as many as 75 respondents, with probability sampling method, especially Random sampling. Data collection is done through the distribution of questionnaires. The analysis technique used is the method of PLS (Partial Least Square) analysis. The results of this study indicate that (1) Price has significant effect on Buying Interest. (2) Brand Image has no significant effect on Buying Interest (3) Product Quality has no significant effect on buying Intrerest.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | (No panggil : 1310111046) (Pembimbing : Miguna Astui) (Penguji 1: Prasetyo Hadi) (Penguji 2: Pusporini) |
| Uncontrolled Keywords: | Price, Brand Image, Product Quality and Buying Interest |
| Subjects: | T Technology > TL Motor vehicles. Aeronautics. Astronautics |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Kurnia Yudha Anggara |
| Date Deposited: | 26 Aug 2021 10:25 |
| Last Modified: | 26 Aug 2021 10:25 |
| URI: | http://repository.upnvj.ac.id/id/eprint/8189 |
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