PENGARUH MOTIF PENGGUNAAN MEDIA TERHADAP KEPUASAN FOLLOWERS INSTAGRAM @TAULEBIH.ID DALAM MEMPEROLEH INFORMASI EDUKASI SEKSUAL

Rianti Kanesya Rizaldy, . (2026) PENGARUH MOTIF PENGGUNAAN MEDIA TERHADAP KEPUASAN FOLLOWERS INSTAGRAM @TAULEBIH.ID DALAM MEMPEROLEH INFORMASI EDUKASI SEKSUAL. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Knowledge regarding sexual education in Indonesia remains relatively limited through formal education, encouraging the utilization of social media as an alternative source of sexuality information. Instagram @taulebih.id provides sexual education content based on Islamic values, covering topics such as reproductive health, sexual violence, and various sexuality issues that are still considered taboo in society. This study aims to examine the influence of media usage motives on the satisfaction of Instagram @taulebih.id followers in obtaining sexual education information. This study employs the Uses and Gratifications theory with a quantitative explanatory approach through a closed survey using an online questionnaire. The results indicate that media usage motives have a significant influence of 34.8% on followers’ satisfaction in obtaining sexual education information. The hypothesis testing results show that H₀ is rejected and Hₐ is accepted significantly. The results of the Gratification Sought (GS) and Gratification Obtained (GO) gap analysis indicate that followers’ satisfaction with the sexual education information obtained through the Instagram account @taulebih.id has not been fully achieved. Keywords: Media Use Motives, Followers’ Satisfaction, Uses and Gratifications, Instagram, Sexuality Education.

Item Type: Thesis (Skripsi)
Additional Information: No. Panggil: 2210411217 Pembimbing: Vina Mahdalena Penguji 1: Drina Intyaswati Penguji 2: Zayyin Abdul Quddus
Uncontrolled Keywords: Media Use Motives, Followers’ Satisfaction, Uses and Gratifications, Instagram, Sexuality Education.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: RIANTI KANESYA RIZALDY
Date Deposited: 02 Sep 2026 04:56
Last Modified: 02 Sep 2026 04:56
URI: http://repository.upnvj.ac.id/id/eprint/53482

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