PERANCANGAN DAN EVALUASI DASHBOARD PENJUALAN MENGGUNAKAN ACTION DESIGN RESEARCH (ADR) PADA PT ISMALAB PASUTRI MANDIRI

Rafy Syahnindra Natawijaya, . (2026) PERANCANGAN DAN EVALUASI DASHBOARD PENJUALAN MENGGUNAKAN ACTION DESIGN RESEARCH (ADR) PADA PT ISMALAB PASUTRI MANDIRI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

PT Ismalab Pasutri Mandiri is a health screening service company that continues to face challenges in monitoring and analyzing sales data due to fragmented data storage, making it difficult to access information quickly and comprehensively. This study was conducted to optimize the monitoring and analysis of health screening service sales data by creating a sales dashboard aligned with the company’s operational needs. The approach used was Action Design Research (ADR), conducted collaboratively with the Laboratory division. The root cause of the problem was identified through a Why-Why Analysis, after which the dashboard was designed and implemented using Data Studio to meet user needs. The resulting dashboard consolidates previously scattered sales data into a single visual display that presents information on total revenue, the number of tests, sales trends by period, the composition of examination categories, and transaction details in a more informative and easy-to-understand manner. Acceptance of the dashboard was tested using the Technology Acceptance Model (TAM). The TAM evaluation results showed a Perceived Usefulness score of 83.0%, Perceived Ease of Use of 80.0%, Attitude Toward Use of 84.0%, Behavioral Intention of 78.7%, and Actual Use of 80.0%, with an average user acceptance rate of 81.1%, which falls into the “very good” category. The TAM results indicate that the Data Studio-based dashboard successfully maximizes data visibility, simplifies sales performance monitoring, and supports the company’s operational activities more efficiently as a basis for management decision-making.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210312099] [Pembimbing: Donny Montreano] [Penguji 1: Vina Sari Yosephine] [Penguji 2: Redian Wahyu Elanda]
Uncontrolled Keywords: Sales Dashboard, Action Design Research, Technology Acceptance Model (TAM)
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Fakultas Teknik > Program Studi Teknik Industri (S1)
Depositing User: RAFY SYAHNINDRA NATAWIJAYA
Date Deposited: 29 Aug 2026 02:59
Last Modified: 29 Aug 2026 02:59
URI: http://repository.upnvj.ac.id/id/eprint/53167

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