PENGARUH ENDORSEMENT POLITIK ANIES BASWEDAN TERHADAP PREFERENSI POLITIK PEMILIH PEMULA DALAM MEMILIH PRAMONO ANUNG-RANO KARNO PADA PILKADA DKI JAKARTA 2024

Fadillah Ferdiansyah, . (2026) PENGARUH ENDORSEMENT POLITIK ANIES BASWEDAN TERHADAP PREFERENSI POLITIK PEMILIH PEMULA DALAM MEMILIH PRAMONO ANUNG-RANO KARNO PADA PILKADA DKI JAKARTA 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to analyze the influence of Anies Baswedan’s political endorsement on the preferences of first-time voters in choosing Pramono Anung and Rano Karno in the 2024 DKI Jakarta Regional Election. First-time voters are assumed to have relatively weak political preferences, making political endorsements a helpful reference in shaping their electoral decisions. The study employs the Political Endorsement Theory developed by Lupia and McCubbins, which includes three fundamental indicators: initial voter uncertainty, alignment of interests, and endorser knowledge. A quantitative approach with a correlational research design was used to examine the influence of political endorsements on voter preferences. Data were collected through questionnaires distributed to 100 respondents who follow the Instagram account @aniesbaswedan and are exposed to its political content. The findings demonstrate a positive and significant influence of political endorsement on the preferences of first-time voters, indicated by a correlation coefficient of 0.809. Simple linear regression analysis shows an R Square value of 0.654, meaning that Anies Baswedan’s political endorsement contributes 65.4% to the preferences of first-time voters, while the remaining 34.6% is influenced by other factors not examined in this research. The study concludes that Anies Baswedan’s political endorsement significantly affects the political preferences of first-time voters. It is expected that the results of this research will enrich academic discourse on modern political communication strategies, particularly the role of political endorsements in shaping voter preferences.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110413120] [Pembimbing: Deni Angela] [Penguji 1: Nurdin] [Penguji 2: Danis Tri Saputra Wahidin]
Uncontrolled Keywords: Political Endorsement, Vote Preference, 2024 Jakarta Regional Election
Subjects: J Political Science > JA Political science (General)
J Political Science > JS Local government Municipal government
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: FADILLAH FERDIANSYAH
Date Deposited: 07 Apr 2026 07:36
Last Modified: 07 Apr 2026 07:36
URI: http://repository.upnvj.ac.id/id/eprint/49696

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