Fany Dwi Lestari, . (2026) STRATEGI MARKETING POLITIK WIBI ANDRINO PARTAI NASDEM DALAM MEMPEROLEH DUKUNGAN SUARA DI DAERAH PEMILIHAN VII DKI JAKARTA PADA PEMILIHAN LEGISLATIF TAHUN 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study examines the victory of Wibi Andrino who successfully won the seat of the DKI Jakarta Provincial DPRD in the 2024 Legislative Election. This study uses the theory of political push marketing, political pull marketing, and political pass marketing by Philip Kotler. This study uses a qualitative approach with descriptive methods and in-depth interviews. The results of this study found that Wibi Andrino relied on a conventional campaign strategy (Push Marketing) through Sapa Warga Jakarta Selatan and other social assistance. In the digital strategy (Pull Marketing), Wibi Andrino promoted through social media, one of which was Instagram, as well as campaign props. The existence of cross-sectoral actors (pass marketing) played an important role through the support of Haji Abu Bakar Sadeli and other organizations. Therefore, the combination of conventional and digital strategies was a determining factor in Wibi Andrino's victory in Electoral District VII DKI Jakarta in the 2024 Legislative Election.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110413060] [Pembimbing: Deni Angela] [Penguji 1: Ardli Johan Kusuma] [Penguji 2: Restu Rahmawati] |
| Uncontrolled Keywords: | Wibi Andrino, Political Marketing Strategy, 2024 Legislative Election, Regional People's Representative Council |
| Subjects: | J Political Science > J General legislative and executive papers J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | FANY DWI LESTARI |
| Date Deposited: | 14 Feb 2026 09:46 |
| Last Modified: | 23 Jun 2026 02:52 |
| URI: | http://repository.upnvj.ac.id/id/eprint/49140 |
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