Itsaar Annury, . (2026) STRATEGI PEMENANGAN BABAI SUHAIMI PADA PEMILU DPRD KOTA DEPOK TAHUN 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study analyzes Babai Suhaimi's winning strategy in the 2024 Depok City Regional House of Representatives (DPRD) Election, where he successfully defended his victory for five consecutive terms with the highest vote acquisition in Electoral District 6. This research utilizes Political Marketing Theory (Firmanzah) and Campaign Strategy Theory (Sayuti), employing a qualitative method with a descriptive nature. Data collection techniques included interviews, observation, and literature review. The data analysis technique involved data reduction, data display, and conclusion drawing. The results indicate that the key strategy implemented was the "Politics of Presence" (Politik Kehadiran), which prioritizes emotional and physical closeness. This was achieved through a track record of loyalty (Product), segmentation focused on Majelis Taklim (Place), and face-to-face campaigning (Promotion). Furthermore, Babai Suhaimi implemented an organic, non-hierarchical organizational structure. The combination of the aforementioned strategies proved effective in securing victory for Babai Suhaimi in the 2024 Depok City DPRD Election.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110413091] [Pembimbing: Jerry Indrawan] [Penguji 1: Luky Djuniardi Djani] [Penguji 2: Muhammad Prakoso Aji] |
| Uncontrolled Keywords: | Winning Strategy, Political Marketing, Babai Suhaimi, Depok City DPRD. |
| Subjects: | J Political Science > J General legislative and executive papers J Political Science > JA Political science (General) J Political Science > JC Political theory J Political Science > JF Political institutions (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | ITSAAR ANNURY |
| Date Deposited: | 20 Apr 2026 08:21 |
| Last Modified: | 20 Apr 2026 08:21 |
| URI: | http://repository.upnvj.ac.id/id/eprint/42960 |
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