Al-Senna Mareska (2026) EKSPLORASI PENGGUNAAN GAYA KOMUNIKASI PENULISAN BERITA PADA KONTEN INSTAGRAM @CATCH ME UP! DALAM MENYEDERHANAKAN INFORMASI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The development of social media in recent years has changed the way people consume information. The abundance of content has led to a decrease in attention span, especially among teenagers, so that the delivery of information is required to be more concise, clear, and easy to understand. This condition has led to the emergence of a need for a communication style that can adapt to current digital consumption patterns. This study focuses on the Instagram account Catch This study focuses on the Instagram account Catch Me Up!, which is known for its concise and lighthearted presentation of news information. The purpose of this study is to determine how the use of news writing communication styles employed by the @Catch Me Up! account simplifies information. The method used is qualitative content analysis by observing nine pieces of content published from August to October 2025. The researcher used four stages of analysis, namely Data Collection, Data Reduction, Data Presentation, and Conclusion. To test the validity of the research data, the technique of Source Triangulation was used. The results of the study show that in conveying its news information on Instagram, Catch Me Up! tends to use the communication styles of The Equalitarian style, The Structuring Style, and The Dynamic Style. These three styles play a role in simplifying information and adjusting the way messages are conveyed to the needs of the audience, so that the content can be understood concisely and clearly. Keywords: Communication Style, Instagram, Information Simplification
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2210411210] [Pembimbing: Azwar] [Penguji 1: Dewanto Samodro] [Penguji 2: Ayu Wardani] |
| Uncontrolled Keywords: | Communication Style, Instagram, Information Simplification |
| Subjects: | A General Works > AS Academies and learned societies (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | AL-SENNA MARESKA |
| Date Deposited: | 31 Mar 2026 04:17 |
| Last Modified: | 31 Mar 2026 04:17 |
| URI: | http://repository.upnvj.ac.id/id/eprint/42942 |
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