Alisha Shabiyya, . (2026) STRATEGI KOMUNIKASI POLITIK ADELIA SIDIK DALAM MERAIH SUARA PADA KAMPANYE PEMILIHAN LEGISLATIF DPRD KOTA BEKASI TAHUN 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The 2024 Bekasi City Council legislative election presented an interesting local political dynamic. One such phenomenon was the success of Adelia Sidik, a new female legislative candidate, in winning the most votes in Bekasi City Electoral District 3. This phenomenon is worth studying, given her presence as a young newcomer candidate, the size of the electoral district, and the high level of competition among the candidates. This study aims to analyze the political communication strategies used by Adelia Sidik to gain votes during the legislative election campaign. This study uses a descriptive qualitative method. Data was collected through interviews, documentation, and literature studies. This approach aimed to gain an in-depth understanding of the planning and implementation of political communication strategies during the campaign. The analysis in this study refers to Hafied Cangara's political communication strategy theory, which includes determining the communicator, determining the target audience, compiling messages, and selecting media. The results of the study show that Adelia Sidik implemented a political communication strategy that integrated conventional and digital campaigns. The conventional approach involved campaign programs based on community needs, such as free health services, seminars on baby blues, distribution of cheap basic foodstuffs, Posyandu coaching, and sports activities. Meanwhile, the digital campaign utilized Instagram social media in an interactive way, namely through question and answer sessions. This strategy proved effective in building rapport, maintaining reputation, and maintaining voter trust. This study concludes that Adelia Sidik's success does not only depend on her reputation and family network, but also on her ability to design adaptive political communication strategies that are oriented towards community needs.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | (No.Panggil; 2110413105) (Pembimbing: Jerry Indrawan) (Penguji 1: Danis Tri Saputra Wahidin) (Penguji 2: Aniqotul Ummah) |
| Uncontrolled Keywords: | Political Communication Strategy, Bekasi City DPRD, Legislative Election Campaign. |
| Subjects: | J Political Science > JA Political science (General) J Political Science > JS Local government Municipal government |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | ALISHA SHABIYYA |
| Date Deposited: | 17 Apr 2026 01:35 |
| Last Modified: | 17 Apr 2026 01:35 |
| URI: | http://repository.upnvj.ac.id/id/eprint/42887 |
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