PENGARUH KONTEN EDUKASI “POV: BANTUIN LOW-VISION PERSON SORTIR UANG” TERHADAP SIKAP PEDULI PENYANDANG TUNANETRA (Survei Pada Followers Akun TikTok @davidmuara)

Nazla Afifa, . (2026) PENGARUH KONTEN EDUKASI “POV: BANTUIN LOW-VISION PERSON SORTIR UANG” TERHADAP SIKAP PEDULI PENYANDANG TUNANETRA (Survei Pada Followers Akun TikTok @davidmuara). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Inclusivity emphasizes that every individual has the right to access resources, participate, and perform social roles. However, people with visual impairments still face various barriers that limit their access and participation. Therefore, efforts are needed to reduce these barriers, beginning with the formation of public caring attitudes toward people with visual impairments, which can be developed through educational content such as “POV: Helping a Low-Vision Person Sort Money” on the TikTok account @davidmuara. This study aims to examine whether the educational content “POV: Helping a Low-Vision Person Sort Money” on the TikTok account @davidmuara has a significant influence on caring attitudes toward people with visual impairments. The theory applied in this research is the Entertainment-Education Theory. The method used is explanatory quantitative research, with data collected through questionnaires distributed to 100 respondents who follow the account. The results indicate that the educational content “POV: Helping a Low-Vision Person Sort Money” on the TikTok account @davidmuara has a substantial influence on caring attitudes toward people with visual impairments, accounting for 51.7%. The findings also indicate that video-based content tends to have a greater role in shaping caring attitudes than captions.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110411153] [Pembimbing: Kumala Hayati] [Penguji 1: Rini Riyantini] [Penguji 2: Ayu Wardani]
Uncontrolled Keywords: Inclusivity, Educational Content, People with Visual Impairments, Caring Attitudes, TikTok
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
L Education > L Education (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: NAZLA AFIFA
Date Deposited: 22 Mar 2026 07:51
Last Modified: 22 Mar 2026 07:51
URI: http://repository.upnvj.ac.id/id/eprint/42882

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