PENGGUNAAN MEDIA SOSIAL INSTAGRAM SEBAGAI AJANG PENCARIAN IDENTITAS DIRI (Deskriptif Kualitatif pada akun Ig @alifaadelia)

Nathanael Bealfranca, . (2025) PENGGUNAAN MEDIA SOSIAL INSTAGRAM SEBAGAI AJANG PENCARIAN IDENTITAS DIRI (Deskriptif Kualitatif pada akun Ig @alifaadelia). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to analyze the role of Instagram in the process of identity exploration and formation, using the account @alifaadelia as a case study. Social media has become an interactive space where individuals, especially youth, express and negotiate their identities publicly. This research employs a descriptive qualitative approach through in-depth interviews with five purposively selected active followers of @alifaadelia, supported by content observation focusing on visuals, captions, and conveyed messages. The findings show that @alifaadelia significantly influences followers' self-identity formation. Alifa is perceived as a representation of the modern young woman— confident, stylish, and positive. Her consistent content encourages followers to become more appearance-conscious, build self-confidence, and shape their self image in line with prevailing social values. Instagram functions beyond a photo sharing platform; it serves as a social space where individuals seek, discover, and construct their identities through digital representations offered by influencers.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1810411275] [Pembimbing: Siti Maryam] [Penguji 1: Kusumajanti] [Penguji 2: Azwar]
Uncontrolled Keywords: self-identity, social media, Instagram, digital representation, influencer.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: NATHANAEL BEALFRANCA
Date Deposited: 08 Sep 2025 08:10
Last Modified: 08 Sep 2025 08:10
URI: http://repository.upnvj.ac.id/id/eprint/40108

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