Fathoni Yusuf, . (2025) PENGARUH PERSEPSI KEMUDAHAN, PENDAPATAN, PROMOSI, DAN LITERASI KEUANGAN SYARIAH TERHADAP MINAT BERINFAK MELALUI APLIKASI BYOND BY BSI DI JABODETABEK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The rapid development of technology has brought convenience to various aspects of life, including in the practice of Islamic philanthropy. Although digitalization provides great opportunities in managing and distributing alms online, data shows that the use of mobile banking applications such as BYOND by BSI for alms is still low compared to other platforms such as Kitabisa. This phenomenon indicates a gap between the potential for digitalization and the level of community participation in alms online. Based on this phenomenon, this study was conducted to analyze the influence of perceptions of convenience, income, promotion, and Islamic financial literacy on interest in alms through the BYOND by BSI application in Jabodetabek. The research method uses a quantitative descriptive approach, with primary data sources. Data collection through distributing questionnaires to BSI customer respondents in Jakarta. The sampling method used is probability sampling with the simple random sampling method. The sample used in this study amounted to 120 respondents with data analysis techniques using the Partial Least Square (PLS) method supported by SmartPLS 4.0 software. Data testing was carried out using inner and outer models. The results of this study indicate that the variables of perception of convenience, income, promotion, and Islamic financial literacy each have a partial effect on the interest in donating through the BYOND by BSI application in Jabodetabek. This study can contribute positively to the preparation of strategies to increase interest in donating through the BYOND by BSI application.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2110116078] [Pembimbing: Muhammad Anwar Fathoni] [Penguji 1: Ade Nur Rohim] [Penguji 2: Fadhli Suko Wiryanto] |
| Uncontrolled Keywords: | Interest, Income, Islamic Financial Literacy, Perceived Ease Of Use, Promotion. |
| Subjects: | H Social Sciences > HC Economic History and Conditions L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | FATHONI YUSUF |
| Date Deposited: | 27 Aug 2025 08:06 |
| Last Modified: | 27 Aug 2025 08:06 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39977 |
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