STRATEGI KAMPANYE POLITIK CALON ANGGOTA LEGISLATIF DPR RI: STUDI KASUS KEMENANGAN KE-2 KALI ROFIK HANANTO PARTAI KEADILAN SEJAHTERA (PKS) DAPIL JAWA TENGAH VII PEMILU LEGISLATIF TAHUN 2024

Rio Adryawan, . (2025) STRATEGI KAMPANYE POLITIK CALON ANGGOTA LEGISLATIF DPR RI: STUDI KASUS KEMENANGAN KE-2 KALI ROFIK HANANTO PARTAI KEADILAN SEJAHTERA (PKS) DAPIL JAWA TENGAH VII PEMILU LEGISLATIF TAHUN 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study focuses on analyzing and examining in detail the political campaign sttrategy of Rofik Hananto, a legislative candidate from the PKS in the Central Java VII electoral diistrict duuring the 2024 Legislativve Election. This research applies a qualitatuve method using Philipp Mayring’s Qualitative Content Analysis technique, based on in-depth interviews wit Rofik Hananto, his campaign team experts, and supporting documents. The findings reveal that Rofik Hananto successfully won the legislativve contest for the second time, seecuuring 126,658 votes and ranking second in a constituency know as a PDIP stronghold. His campaign strategi adopted Firmaanzah’s Political Marketing 4P theory, focusing on political products such as “Affordable Food, Accessible Healthcare, and Easy Employment.” Campaign channels included billboards, social mediia (Instagram and Tiktok), the PKS faction website, and print media. Despite having lower campaign costs than in 2019, his vote count significantly increased. This study contributes to the development of political science, particularly in undestanding campaign strategies based on ideology, cost efficiency, and consistent public service as key factors in gaining voter loyalty in opposition strongholds.

Item Type: Thesis (Skripsi)
Additional Information: (No.Panggil: 2110413009) (Pembimbing: Abdul Ghofur) (Penguji 1: Nurdin) (Penguji 2: Restu Rahmawati)
Uncontrolled Keywords: Political Campaign Strategy, Rofik Hananto, Political Marketing 4P, 2024 Legislative Election.
Subjects: J Political Science > JA Political science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: RIO ADRYAWAN
Date Deposited: 04 Sep 2025 08:25
Last Modified: 04 Sep 2025 08:25
URI: http://repository.upnvj.ac.id/id/eprint/39940

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