Nazwa Sabrina Bahari, . (2025) MARKETING POLITIK VERRELL BRAMASTA PADA PEMILIHAN LEGISLATIF 2024 DI DAPIL JAWA BARAT VII. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study explores the political marketing strategies employed by celebrity Verrell Bramasta in winning the 2024 Legislative Election in the West Java VII Electoral District. The phenomenon of celebrities entering politics is not new, but Verrell’s entry coming from a non-political background presents a unique case to examine. Using a descriptive qualitative approach, data were collected through interviews, literature review, and content analysis of Verrell’s TikTok and Instagram activities. The findings indicate that Verrell applied three key political marketing strategies: push marketing (direct engagement with constituents), pull marketing (social media use), and pass marketing (distribution of political messaging via digital and conventional media). In addition, his popularity, personal branding, and party support (coattail effect) served as critical assets that helped him gain 94,810 votes. This research highlights how celebrity strategies in politics can be effective in reaching voters, especially the younger generation. Keywords: Political Marketing, Verrell Bramasta, Social Media, Legislative Election
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | No.Panggil: 2110413071 Pembimbing: Nurdin Penguji 1: Deni Angela Penguji 2: Danis Tri Saputra Wahidin |
| Uncontrolled Keywords: | Political Marketing, Verrell Bramasta, Social Media, Legislative Election |
| Subjects: | J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | NAZWA SABRINA BAHARI |
| Date Deposited: | 01 Sep 2025 03:36 |
| Last Modified: | 01 Sep 2025 03:36 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39806 |
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