Fildza Shabrina Fadillah, . (2025) PENGARUH KONTEN INSTAGRAM @TIMNASINDONESIA TERHADAP PENINGKATAN MINAT PENGGEMAR DALAM MENDUKUNG TIM NASIONAL SEPAK BOLA INDONESIA : Survei Pada Followers Gen Z @Timnasindonesia. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (234kB) |
|
Text
AWAL.pdf Download (1MB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (408kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (417kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (482kB) |
|
Text
BAB 5.pdf Download (278kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (255kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (124kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (1MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (527kB) |
Abstract
Social media has become a primary platform for individuals and organizations to disseminate information and build interactions with their audiences. One of the most widely used social media platforms is Instagram, which allows users to share photos, videos, and engaging captions. In the sports industry, Instagram is utilized by various teams and organizations to enhance fan engagement, including in the football sector. The official Instagram account @timnasindonesia serves as a communication medium that provides various content related to the Indonesian national football team. This study aims to analyze the extent to which Instagram content from @timnasindonesia influences fan interest, particularly among Gen Z, in supporting the national team. This research employs a quantitative explanatory method with a survey conducted on 100 respondents who are Gen Z followers of the @timnasindonesia account. The sampling technique used is the Slovin formula. The results of a simple linear regression test indicate that Instagram content from @timnasindonesia has a significant influence on fan interest, with a significance value of 0.001 < 0.05. Thus, the Instagram account @timnasindonesia plays a strategic role in increasing fan engagement through its content.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 2110411301] [Pembimbing : Dewanto Samodro] [Penguji 1 : Damayanti] [Penguji 2 : Dede Suprayitno] |
| Uncontrolled Keywords: | Social Media, Instagram, Digital Content, Fan Interest, Indonesian National Football Team |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | FILDZA SHABRINA FADILLAH |
| Date Deposited: | 04 Sep 2025 06:37 |
| Last Modified: | 04 Sep 2025 06:37 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39699 |
Actions (login required)
 |
View Item |