Cika Namira Aryanti, . (2025) PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM @NCT_DREAM TERHADAP PERILAKU FANATISME PENGGEMAR. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to determine the effect of exposure to Instagram @nct_dream social media on fanaticism behavior. The Korean Wave phenomenon that occurred in Indonesia resulted in fanatical behavior among fans, especially towards the idol group NCT Dream. Instagram is currently one of the main social media platforms in shaping the interactions that occur between idols and their fans. The theory used in this research is Media Dependency theory which explains that the greater the dependence of an individual on the media to meet their needs, the greater the influence of the media on the beliefs, attitudes and behavior of that individual. This study uses a quantitative approach with an explanatory type of research and a survey method distributed to 100 respondents who are active followers of the @nct_dream Instagram account, using the Pearson Product Moment correlation test data analysis technique, simple linear regression test, determination coefficient test and hypothesis testing using the t test. The results of this study indicate that there is a significant influence between exposure to Instagram @nct_dream social media on fanaticism behavior of fans. The coefficient of determination shows the magnitude of the influence of media exposure is 63% and the rest is influenced by other factors outside the study. The results of hypothesis testing show that Ha is accepted and Ho is rejected, so it can be concluded that there is a significant influence on fanaticism behavior. Keywords : Media Exposure, Instagram, Fanaticism, NCT Dream, Media Dependency Theory.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No Panggil: 1910411268] [Pembimbing: Windhiadi Yoga Sembada] [Penguji 1: Damayanti] [Penguji 2: Uljanatunnisa] |
| Uncontrolled Keywords: | Media Exposure, Instagram, Fanaticism, NCT Dream, Media Dependency Theory |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | CIKA NAMIRA ARYANTI |
| Date Deposited: | 20 Aug 2025 02:33 |
| Last Modified: | 20 Aug 2025 07:21 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39443 |
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