Salsabila Mutiara Ramadhania, . (2025) DIPLOMASI BUDAYA KBRI BERN DALAM MEMPROMOSIKAN BUDAYA INDONESIA DI SWISS TAHUN 2019-2022. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Cultural diplomacy is one of the key instruments used by a country to introduce and promote its culture. Indonesia is among the countries that actively engage in cultural diplomacy. Through the Indonesian Embassy in Bern (KBRI Bern), Indonesia has been actively implementing cultural diplomacy. The outbreak of Covid-19 had an impact on the decline in the number of Swiss tourists visiting Indonesia. As a response, KBRI Bern utilized cultural diplomacy as a means to promote Indonesian culture to the Swiss public. To attract the interest of Swiss society and to establish a strong nation branding, KBRI Bern organized various programs and activities. This study employs the concepts of cultural diplomacy and nation branding to help describe and analyze the cultural diplomacy efforts carried out by KBRI Bern in Switzerland. The research uses a qualitative method. The findings indicate that KBRI Bern has undertaken numerous activities and programs. These efforts have proven successful, bringing a positive impact namely an increase in Swiss tourist visits to Indonesia in 2022.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1810412190] [Pembimbing: Rizky Hikmawan] [Penguji 1: Asep Kamaluddin Nashir] [Penguji 2: M. Chairil Akbar S] |
| Uncontrolled Keywords: | Cultural Diplomacy, Embassy of the Republic of Indonesia in Bern, Nation Branding. |
| Subjects: | H Social Sciences > H Social Sciences (General) J Political Science > JZ International relations |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1) |
| Depositing User: | SALSABILA MUTIARA RAMADHANIA |
| Date Deposited: | 25 Aug 2025 02:29 |
| Last Modified: | 25 Aug 2025 02:29 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39348 |
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