Nadia Salfa Fadilah, . (2025) TINJAUAN PELAKSANAAN PEMASARAN PRODUK TABUNGAN TANDAMATA MYFIRST PADA BANK BJB KANTOR CABANG RANGKASBITUNG. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research discusses the marketing implementation of Tandamata MyFirst savings products at Bank BJB Rangkasbitung Branch Office. This product is intended for children as a means of financial literacy education from an early age. The purpose of this research is to find out the marketing strategy used and how it is implemented in the field. The method used is descriptive qualitative through interviews, observation, and documentation. The results showed that Bank BJB implemented a marketing strategy using the 7P marketing mix, namely product, price, place, promotion, people, process, and physical evidence. Collaborating with schools and conducting socialization and education directly are the main factors of success. It is recommended that BJB bank continue to establish a good relationship so that cooperation runs smoothly in the future.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No. Panggil: 2210101013] [Pembimbing: Suharyati] [Penguji 1: Agus Kusmana] [Ketua Penguji; Subur] |
| Uncontrolled Keywords: | Marketing, Tandamata MyFirst Savings, Marketing Mix, Bank BJB |
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | NADIA SALFA FADILAH |
| Date Deposited: | 01 Sep 2025 09:09 |
| Last Modified: | 01 Sep 2025 09:09 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39122 |
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