Neisya Salsabila, . (2025) STRATEGI PENGAWASAN BAWASLU JAKARTA BARAT DALAM MENCEGAH KAMPANYE HITAM DI MEDIA SOSIAL INSTAGRAM PADA PEMILU 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to examine the strategies implemented by the West Jakarta Election Supervisory Agency (Bawaslu) to prevent black campaigns on Instagram during the 2024 General Election. Instagram has become a major platform for public opinion, but it is also often misused to spread hoaxes, hate speech, and black campaigns that threaten electoral integrity. The research is grounded in David’s strategic management theory, Hirschi’s social control theory, and the theory of digital media representation. Using a descriptive qualitative approach, data were collected through in-depth interviews and documentation. The findings reveal that Bawaslu West Jakarta has implemented several strategies, including digital education through infographics, persuasive outreach to political parties, the formation of inter-agency working groups (Pokja), and participatory monitoring through the “Bawaslu Goes to School” program targeting first-time voters. These educational and participatory approaches have succeeded in raising public awareness, yet they fall short in addressing challenges posed by digital content that is visual, temporary, and anonymous. The study also highlights key obstacles such as limited human resources, the absence of direct coordination with Instagram (Meta), and the lack of automated detection systems. The research concludes that digital supervision strategies must be strengthened through cross-sector collaboration, AI-based technology adoption, and institutional reform to ensure neutral and professional oversight. Policy reform and improved political digital literacy are recommended to enhance Bawaslu’s role in navigating the increasingly complex landscape of digital democracy.
Item Type: | Thesis (Skripsi) |
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Additional Information: | [No.Panggil: 2110413001] [Pembimbing: Jerry Indrawan] [Penguji 1: Deni Angela] [Penguji 2: Abdul Ghofur] |
Uncontrolled Keywords: | West Jakarta Bawaslu, Black Campaign, Instagram, 2024 Election, Digital Supervision |
Subjects: | J Political Science > JA Political science (General) J Political Science > JC Political theory |
Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
Depositing User: | NEISYA SALSABILA |
Date Deposited: | 20 Aug 2025 01:46 |
Last Modified: | 20 Aug 2025 01:46 |
URI: | http://repository.upnvj.ac.id/id/eprint/38825 |
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