PENGARUH TERPAAN TAYANGAN KONTEN VIDEO REELS BERKULIAH KE LUAR NEGERI PADA INSTAGRAM @ENTAFADILA TERHADAP SIKAP FOLLOWERS MENGENAI BERKULIAH KE LUAR NEGERI

Zarah Octavia Chairunnisa, . (2025) PENGARUH TERPAAN TAYANGAN KONTEN VIDEO REELS BERKULIAH KE LUAR NEGERI PADA INSTAGRAM @ENTAFADILA TERHADAP SIKAP FOLLOWERS MENGENAI BERKULIAH KE LUAR NEGERI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Indonesia occupies the second position in ASEAN with the highest number of students studying abroad, which shows the potential of the community to pursue education abroad. However, the factors of low interest in studying, economic limitations, and social environment such as the case in Sepadu Village, Semparuk District, Sambas Regency indicate the importance of the role of the government and the surrounding environment in motivating people to achieve higher education so that studying abroad does not become wishful thinking and Indonesia's position does not change. Enta Fadila is a social change agent who educates the importance of higher education through her content reels related to studying abroad. The study aims to determine the effect between exposure to video content reels studying abroad on Instagram @entafadila on followers' attitudes about studying abroad and applies cultivation theory which assumes that the viewer's image and perception will be influenced by continuous media exposure. The research applied explanatory quantitative method with simple random sampling technique. Data were collected through distributing questionnaires to 270 Instagram followers @entafadila and then processed with normality test, simple linear regression test, coefficient of determination test, and hypothesis testing. The research results in a hypothesis that there is a significant influence between exposure to video reels content impressions studying abroad on Instagram @entafadila on followers' attitudes about studying abroad with the value of exposure to content impressions contributing to the attitude of followers by 52.6% through the coefficient of determination test.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110411088] [Pembimbing: Putrawan Yuliandri] [Penguji 1: Witanti Prihatiningsih] [Penguji 2: Kumala Hayati]
Uncontrolled Keywords: Media Exposure, Attitudes, Studying Abroad, Mass Communication, Cultivation Theory
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: ZARAH OCTAVIA CHAIRUNNISA
Date Deposited: 06 Aug 2025 03:06
Last Modified: 06 Aug 2025 03:06
URI: http://repository.upnvj.ac.id/id/eprint/38482

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