Annisa Cahyawulan, . (2025) PENGARUH CITRA POLITIK DAN KOMUNIKASI VISUAL KOMENG TERHADAP PERILAKU MEMILIH MASYARAKAT KECAMATAN CIBINONG, KABUPATEN BOGOR PADA PILEG 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The phenomenon of well-known public figures entering the stage of political contestation has become a trend in society. In the 2024 legislative election, the name Alfiansyah ‘Komeng’ appeared, who scored the highest vote record as a West Java DPD candidate without the support of political parties and minimal campaigning in the community. This study aims to determine the effect of Komeng's political image and visual communication on the voting behavior of the Cibinong community, Bogor Regency as an area with the highest vote contributor of Komeng. The research method used is descriptive quantitative with 200 respondents. Data analysis was conducted through multiple linear regression tests. The results show that both independent variables, namely political image (X1) and visual communication (X2), simultaneously have a significant effect on voting behavior (Y), as evidenced by the value of F count 34.935> F table 3.04 and sig 0.000 <0.05. Partially, X1 has an influence of 0.581 and X2 of 0.793. This finding shows that Komeng's visual communication has a more dominant influence than political image on the Cibinong community's voting behavior.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2110413104] [Pembimbing: Restu Rahmawati] [Penguji 1: Nurdin] [Penguji 2: Danis Tri Saputra Wahidin] |
| Uncontrolled Keywords: | Political Image, Visual Communication, Voting Behavior, Komeng, Pileg 2024 |
| Subjects: | J Political Science > J General legislative and executive papers J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | ANNISA CAHYAWULAN |
| Date Deposited: | 03 Sep 2025 09:08 |
| Last Modified: | 03 Sep 2025 09:08 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38399 |
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