PENGARUH KUALITAS KANDIDAT, PROGRAM PARTAI, KAMPANYE DIGITAL, DAN IDENTIFIKASI POLITIK TERHADAP PERILAKU PEMILIH DI DKI JAKARTA DALAM MEMILIH PARTAI BARU: Studi Kasus Partai Kebangkitan Nusantara Pada PILEG 2024

Muhammad Alvito Devano, . (2025) PENGARUH KUALITAS KANDIDAT, PROGRAM PARTAI, KAMPANYE DIGITAL, DAN IDENTIFIKASI POLITIK TERHADAP PERILAKU PEMILIH DI DKI JAKARTA DALAM MEMILIH PARTAI BARU: Studi Kasus Partai Kebangkitan Nusantara Pada PILEG 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to examine the influence of candidate quality, party programs, digital campaigns, and political identification on voter behavior toward the Partai Kebangkitan Nusantara (PKN) as a new political party in the 2024 Legislative Election in Jakarta. As a newly established party, PKN faces various challenges in competing with long-established parties, particularly in building voter trust and engagement through candidate recognition, program clarity, and ideological proximity. The findings show that all independent variables significantly influence voter behavior, with political identification emerging as the most dominant factor shaping voting tendencies. In contrast, digital campaigns had a negative influence due to being perceived as unappealing and lacking credibility. The majority of respondents believe that PKN has not yet presented distinctive programs, strong candidate profiles, or a political identity that sets it apart from existing parties. This indicates that PKN, as a new party, still needs a stronger strategy to build a political image and emotional connection with urban voters in Jakarta.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110413043] [Pembimbing: Jerry Indrawan] [Penguji 1: Sri Lestari Wahyuningroem] [Penguji 2: Abdul Ghofur]
Uncontrolled Keywords: Voter Behavior, New Political Party, Candidate Quality, Party Program, Digital Campaign
Subjects: J Political Science > JA Political science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: MUHAMMAD ALVITO DEVANO
Date Deposited: 19 Aug 2025 04:15
Last Modified: 19 Aug 2025 04:15
URI: http://repository.upnvj.ac.id/id/eprint/38142

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