PEMANFAATAN INSTAGRAM DALAM MENYOSIALISASIKAN KEPEDULIAN LINGKUNGAN MELALUI KONSEP ZERO WASTE (Studi Kasus pada @Aliansizerowaste.id)

Dinda Puspita Hervira, . (2025) PEMANFAATAN INSTAGRAM DALAM MENYOSIALISASIKAN KEPEDULIAN LINGKUNGAN MELALUI KONSEP ZERO WASTE (Studi Kasus pada @Aliansizerowaste.id). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research examines the role of Instagram social media as a socialization media. In this study, researchers focused on the Instagram account @Aliansizerowaste.id as one of the digital platforms that provides socialization related to environmental awareness by applying the zero waste lifestyle concept. Zero waste itself is a lifestyle by minimizing waste from its main source by providing anti-pseudo solutions. The type of research used is qualitative with a case study approach that uses primary and secondary sources. Data collection was carried out using observation, interview, and documentation techniques. The selection of informants was carried out using purposive sampling technique by determining informants according to predetermined criteria. The theory used in this research is the Media Wealth Theory coined by Richard L. Daft and Robert H. Lengel which focuses on four criterias that affect the wealth of a media. The results of this study are that the @Aliansizerowaste.id account is in the Medium group of the media classification by providing information in various forms (multiple cues), allowing audiences to get immediacy of information and reciprocity (immediacy), the use of diverse language (variety language), and providing personal messages (personal focus). However, the utilization carried out by @Aliansizerowaste.id cannot be said to be High because AZWI as the account owner does not use face-to-face features in communicating to the audience, so that the feedback obtained is not direct.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110411158] [Pembimbing: Aan Setiadarma] [Penguji 1: Damayanti] [Penguji 2: Ratu Laura Mulia BP]
Uncontrolled Keywords: Instagram, Zero Waste, Media Richness Theory, Socialization
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: DINDA PUSPITA HERVIRA
Date Deposited: 06 Aug 2025 02:26
Last Modified: 06 Aug 2025 02:26
URI: http://repository.upnvj.ac.id/id/eprint/38049

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