PENGARUH LITERASI KEUANGAN, TEKNOLOGI KEUANGAN, RISK TOLERANCE, DAN MEDIA SOSIAL TERHADAP KEPUTUSAN INVESTASI BERBASIS APLIKASI MOBILE (STUDI PADA INVESTOR GENERASI Z)

Nabila Aulia Zahirah, . (2025) PENGARUH LITERASI KEUANGAN, TEKNOLOGI KEUANGAN, RISK TOLERANCE, DAN MEDIA SOSIAL TERHADAP KEPUTUSAN INVESTASI BERBASIS APLIKASI MOBILE (STUDI PADA INVESTOR GENERASI Z). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research aims to identify and analyze the influence of financial literacy, financial technology, risk tolerance, and social media on investment decisions based on mobile applications (a study on generation z investors). This research is a quantitative study that uses primary data with questionnaires and likert scales as measuring tools. This research uses Generation Z with an age range of 17 - 28 years who know or use mobile-based investment applications and domiciled in jabodetabek as a sample. Determination of the sample uses a non-probability sampling method, especially through the application of purposive sampling techniques. The sample obtained in this study amounted to 100 respondents. Data analysis uses SmartPLS 4.0 with the Structural Equation Model (SEM) method. The test results show that financial literacy, financial technology, risk tolerance, and social media have a significant positive influence on investment decisions based on mobile applications in Generation Z investors.

Item Type: Thesis (Skripsi)
Additional Information: No Panggil: 2110112199 Pembimbing: Akhmad Saebani Penguji 1: Praptiningsih Penguji 2: Munasiron Miftah
Uncontrolled Keywords: Investment Decisions, Financial Literacy, Financial Technology, Risk Tolerance, and Social Media.
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
T Technology > T Technology (General)
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Akuntansi (S1)
Depositing User: NABILA AULIA ZAHIRAH
Date Deposited: 11 Aug 2025 03:03
Last Modified: 11 Aug 2025 03:03
URI: http://repository.upnvj.ac.id/id/eprint/37821

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