Thalia Fildzah Putri Fergitya, . (2025) PENGARUH PESAN KAMPANYE #FDBAHASTABU OLEH FEMALE DAILY NETWORK TERHADAP SIKAP FOLLOWERS MENGENAI VAKSIN HPV. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Social media such as Instagram has become one of the main channels for conveying information, however there are still many people who are not aware of the importance of the HPV vaccine as an effort to prevent cervical cancer, which is the second highest cause of death after breast cancer in Indonesia. Therefore, Female Daily Network is here to use their social media as a campaign platform to increase awareness about the HPV vaccine. This research aims to analyze the influence of campaign messages of #FDBahasTabu by Female Daily Network on followers' attitudes regarding the HPV vaccine. This research uses the Elaboration Likelihood Model theory to explain how campaign messages can influence attitudes of followers via central route and peripheral route. The research method used is quantitative with a survey method of taking the population followers on @femaledailynetwork’ Instagram. This research sample consists of @femaledailynetwork followers, 20-26 years old, and have liked or commented in @femaledailynetwork’ post that contains the #FDBahasTabu campaign message. The sampling technique used is non-probability sampling with a purposive sampling method. The research results show that campaign messages have 66.6 percent in shaping attitudes of followers against the HPV vaccine and the remaining 33.4 percent was influenced by other factors outside this study. The results of hypothesis testing show that the #FDBahasTabu campaign message has a significant impact on attitudes followers, therefore the greater the #FDBahasTabu campaign message by Female Daily Network, the higher the attitude of followers about the HPV vaccine.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010411170] [Pembimbing: Rizkiya Ayu Maulida] [Penguji 1: Drina Intyaswati] [Penguji 2: Vina Mahdalena] |
| Uncontrolled Keywords: | HPV Vaccine, Campaign Message, Instagram Social Media, Female Daily Network |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | THALIA FILDZAH PUTRI FERGITYA |
| Date Deposited: | 14 Mar 2025 05:58 |
| Last Modified: | 14 Mar 2025 06:57 |
| URI: | http://repository.upnvj.ac.id/id/eprint/36513 |
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