Daffa Azky Trevares, . (2025) ANALISIS MODEL BISNIS AFILIASI TIKTOK PADA AKUN @NISAPTRX_ DALAM TINJAUAN EKONOMI ISLAM. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The development of information technology is driving significant changes in people's shopping habits towards more efficient digital transactions. Tiktok has become one of the main platforms in e-commerce, combining social media interaction with a digital sales model. This research is a qualitative research with a case study approach on one of the Tiktok affiliates which aims to determine the affiliate model for digital sales on the Tiktok application in view of Islamic economics. The results of this research reveal that affiliates implement affiliate schemes by registering with the Tiktok affiliate program, creating special links to direct consumers to products, and using creative content such as promotional videos to attract consumer interest. The implementation of this affiliation is in accordance with the five axioms of Islamic business ethics, namely monotheism, balance, free will, responsibility and goodness, by ensuring honest promotions, halal products and real benefits for consumers and merchants. This makes the affiliate scheme on the Tiktok application in accordance with sharia values.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1910116037] [Pembimbing: Ade Nur Rohim] [Penguji 1: Prima Dwi Priyatno] [Penguji 2: Fadhli Suko Wiryanto] |
| Uncontrolled Keywords: | Affiliate, Business Ethics, Digital Sales, Islamic Economics, Tiktok |
| Subjects: | B Philosophy. Psychology. Religion > BJ Ethics B Philosophy. Psychology. Religion > BL Religion B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | DAFFA AZKY TREVARES |
| Date Deposited: | 24 Feb 2025 09:40 |
| Last Modified: | 24 Feb 2025 09:40 |
| URI: | http://repository.upnvj.ac.id/id/eprint/35128 |
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