Diza Putri Astuti, . (2024) PENGARUH PENGGUNAAN KONTEN SATIRE @POLITICALJOKESID TERHADAP PERSEPSI GENERASI Z TENTANG PERGANTIAN KOALISI PARTAI POLITIK PEMILU 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The objective of this research is to ascertain the impact of social media, particularly the satirical Instagram account @politicaljokesid, on the political perceptions of Generation Z in the context of the 2024 elections. This research is concerned with the ways in which the satirical content presented on the platform can influence the formation of political interests and attitudes among the younger generation, as well as addressing the gap in political communication studies related to the use of social media. The research method employed is a quantitative approach with a survey design. The researchers distributed questionnaires to respondents who follow the @politicaljokesid Instagram account and who fall within the age range of 17 to 28 years. The data were subjected to statistical analysis to ascertain the relationship between social media use and political perceptions and to test the hypothesis that had been formulated. The results demonstrate a notable impact of satirical content on Instagram on Generation Z's political perceptions. Those who actively follow the account exhibit heightened interest in political matters and a more discerning stance towards political parties. The findings offer a crucial contribution to the comprehension of the intricacies of political communication in the digital age, as well as implications for political campaign strategies tailored to the younger generation
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010413056] [Pembimbing: Lia Wulandari] [Penguji I: Ardli Johan Kusuma] [Penguji II: Danis Tri Saputra] |
| Uncontrolled Keywords: | Instagram, Satire, Perception, Generation Z, Political Parties |
| Subjects: | H Social Sciences > H Social Sciences (General) J Political Science > JA Political science (General) J Political Science > JF Political institutions (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | DIZA PUTRI ASTUTI |
| Date Deposited: | 31 Jan 2025 12:40 |
| Last Modified: | 14 Feb 2025 03:11 |
| URI: | http://repository.upnvj.ac.id/id/eprint/35042 |
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