Muhammad Fathian Ilham, . (2025) DETERMINASI TERHADAP LOYALITAS KONSUMEN MUSLIM DALAM MEMILIH RESTORAN MARUGAME UDON DI JABODETABEK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Since obtaining halal certification, Japanese restaurants have been increasingly flooded with consumers. However, the challenge for Japanese restaurants is to maintain authentic flavors while ensuring their ingredients are halal. This study analyzes the influence of consumer trust, halal certification, customer satisfaction, and perceived value on Muslim consumer loyalty in choosing Marugame Udon restaurants in Jabodetabek. The halal-certified Japanese culinary industry in Indonesia, especially in Jabodetabek, continues to grow rapidly thanks to the uniqueness of the menu and the quality offered. For Muslim consumers, halal certification provides a sense of security and increases trust, making it one of the main factors in building loyalty. The sample consisted of 100 respondents from the Jabodetabek community. The research method used is descriptive analysis and Partial Least Squares (PLS). The results of this study indicate that consumer trust has a significant influence on consumer loyalty, but customer satisfaction, perceived value, and halal certification do not have a significant influence on Muslim consumer loyalty in choosing Marugame Udon restaurants in Jabodetabek. This study provides important insights into the factors influencing Muslim consumer loyalty to halal Japanese restaurants, and emphasizes the importance of maintaining quality and transparency to retain loyal customers.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110116071] [Pembimbing: Fitri Yetty] [Penguji 1: Prima Dwi Priyatno] [Penguji 2: Lili Puspita Sari] |
| Uncontrolled Keywords: | consumer trust, customer satisfaction, consumer loyalty, perceived value, halal certification |
| Subjects: | B Philosophy. Psychology. Religion > BL Religion B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | MUHAMMAD FATHIAN ILHAM |
| Date Deposited: | 17 Feb 2025 06:56 |
| Last Modified: | 17 Feb 2025 06:56 |
| URI: | http://repository.upnvj.ac.id/id/eprint/35034 |
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