Muhammad Miqdad, . (2025) PENGARUH TREN FESYEN, LITERASI HALAL, DAN GAYA HIDUP HALAL TERHADAP MINAT BELI SNEAKERS MASYARAKAT JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The fashion industry in Indonesia has experienced significant developments influenced by mass media, the entertainment industry, and the internet. These changes encourage people to pay attention to their appearance, with fashion as a tool to express personal identity. Sneakers are also trending, with 69 percent of consumers preferring this product compared to other categories. The purpose of this study is to analyze the influence of fashion trends, halal literacy, and halal lifestyle on the purchase intention of sneakers in Jakarta. In this study, the method used is quantitative by distributing Google Forms to participants using PLS, outer model, and inner model. This study uses 100 respondents with the criteria of Jakarta people, Muslim people, and have a preference for sneakers. The results of this study indicate that fashion trends have a positive effect on sneakers purchase intention, halal literacy has an effect on sneakers purchase intention, and halal lifestyle has no effect on sneakers purchase intention.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2110116057] [Pembimbing: Fadhli Suko Wiryanto] [Penguji 1: Ade Nur Rohim] [Penguji 2: Prima Dwi Priyatno.] |
| Uncontrolled Keywords: | Fashion Trend, Halal Literacy, Halal Lifestyle, Sneakers |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | MUHAMMAD MIQDAD |
| Date Deposited: | 19 Feb 2025 07:35 |
| Last Modified: | 19 Feb 2025 07:35 |
| URI: | http://repository.upnvj.ac.id/id/eprint/35033 |
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