Andini Widyawati, . (2024) DETERMINASI MINAT KEBERLANJUTAN PENGGUNAAN SISTEM INVESTASI ONLINE PADA GENERASI Z. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to analyze how Perceived Ease of Use, Social Influence, and Digital Literacy affect the sustainable interest in using Online investment systems among Generation Z. The study employs a quantitative model using primary data collected through questionnaires, measured with a Likert scale. Data analysis in this research is conducted using SmartPLS 4.0. The population of this study focuses on Generation Z, born between 1997 and 2012. Generation Z was chosen because they grew up alongside rapid advancements in the internet and social media, equipping them with internet access skills and a reliance on technology. The sample was determined using the accidental sampling method, resulting in 142 respondents. The methodology utilized is the Structural Equation Model (SEM). The findings reveal that Perceived Ease of Use, Social Influence, and Digital Literacy have a positive and significant effect on the Sustainable Interest in Using Online Investment Systems among Generation Z.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110112029] [Pembimbing: Akhmad Saebani] [Penguji 1: Agus Maulana] [Penguji 2: Andy Setiawan] |
| Uncontrolled Keywords: | Perceived Ease of Use, Social Influence, Digital Literacy, Continuance Intention in Online Investment Systems |
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting T Technology > T Technology (General) Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Akuntansi (S1) |
| Depositing User: | ANDINI WIDYAWATI |
| Date Deposited: | 12 Mar 2025 03:53 |
| Last Modified: | 12 Mar 2025 03:53 |
| URI: | http://repository.upnvj.ac.id/id/eprint/34459 |
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