PENGARUH TERPAAN MEDIA WEB SERIES YAKIN NIKAH TERHADAP SIKAP KEPUTUSAN MENIKAH (SURVEI PADA SUBSCRIBER YOUTUBE JBL INDONESIA)

Auriel Salsabiil, . (2022) PENGARUH TERPAAN MEDIA WEB SERIES YAKIN NIKAH TERHADAP SIKAP KEPUTUSAN MENIKAH (SURVEI PADA SUBSCRIBER YOUTUBE JBL INDONESIA). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Social media has changed the culture of the community in using social media not only provide information, but the same as one of its functions to provide exposure to the audience. Media Exposure Theory or media exposure is the process of receiving stimuli through the senses such as feeling, seeing, and hearing. This study aims to analyze the influence of webseries media exposure to believe in marriagemarriage on attitudes towardsdecisions. The population of this research is JBL Indonesia's youtube channel subscribers. The sample taken is 100 people, using non-probability sampling technique and the type of purposive sampling. The research method used in this research is quantitative with the type of explanatory research. The results of this study indicate that there is an influence between webseries media exposure to believe in marriagemarriage and attitudes towardsdecisions. Based on the results of the calculation of the coefficient of determination, there is an influence of 68.6% between the exposure of webseries media to believe in marriage on the attitude of the decision to marry. It is hoped that further research can examine other variables that can influence people's attitudes in marriage decisions and also use other YouTube as a medium.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 1710411024] [Pembimbing: Siti Maryam] [Penguji 1: Windhiadi Yoga Sembada] [Penguji 2: Lusia Handayani]
Uncontrolled Keywords: Marriage Decision Attitude, Media Exposure, Media Exposure Theory, Webseries, Youtube
Subjects: Q Science > QC Physics
Q Science > QP Physiology
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: AURIEL SALSABIIL
Date Deposited: 15 Nov 2024 08:35
Last Modified: 15 Nov 2024 08:35
URI: http://repository.upnvj.ac.id/id/eprint/33907

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