STUDI KOMPARASI STRATEGI MARKETING POLITIK PARTAI GELOMBANG RAKYAT INDONESIA (GELORA) DAN PARTAI SOLIDARITAS INDONESIA (PSI) MENJELANG PEMILU 2024

Rania Angela Mahendra, . (2024) STUDI KOMPARASI STRATEGI MARKETING POLITIK PARTAI GELOMBANG RAKYAT INDONESIA (GELORA) DAN PARTAI SOLIDARITAS INDONESIA (PSI) MENJELANG PEMILU 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Election is a democratic event or party for the community as potential voters can choose Party cadres who they consider suitable and of the same mind as these potential voters. Of course, people in Indonesia have different views regarding their ideologies regarding changes that they consider to be right on target. This research is aimed at analyzing the comparison or comparison of the strategies of the Gelora Party and the PSI Party where these two parties are progressive parties, but of course there are differences in their party strategies ahead of the 2024 elections. This research also has the aim of educating what elections are and also what only political parties will contest in the 2024 election. The Gelora Party and the PSI Party have strategies for the 2024 election, namely segmenting, targeting, positioning and branding to prepare their political parties to make a change and be chosen by many prospective voters to get seats. at the DPR, DPRD and also DPD levels. The researcher analyzed the comparison between the Gelora Party and the PSI Party through interviews and relevant literature studies to be used as material for the analysis of this research, where heritage studies include books, research journals and also online news. Keywords: Election, Political Party Strategy, Gelora political party, PSI political party.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 1910413031] [Pembimbing: Dr. Nurdin] [Penguji 1: Dr. Ardli Johan Kusuma] [Penguji 2: Fatkhuri]
Uncontrolled Keywords: Election, Political Party Strategy, Gelora political party, PSI political party.
Subjects: J Political Science > JA Political science (General)
J Political Science > JF Political institutions (General)
Depositing User: RANIA ANGELA MAHENDRA
Date Deposited: 04 Oct 2024 06:54
Last Modified: 07 Oct 2024 07:55
URI: http://repository.upnvj.ac.id/id/eprint/33785

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