POLITICAL BRANDING WIBI ANDRINO DI INSTAGRAM @WIBIANDRINO DALAM MENINGKATKAN JUMLAH SUARA PADA PEMILU LEGISLATIF 2019

Christine Lumban Tobing, . (2024) POLITICAL BRANDING WIBI ANDRINO DI INSTAGRAM @WIBIANDRINO DALAM MENINGKATKAN JUMLAH SUARA PADA PEMILU LEGISLATIF 2019. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research discusses Wibi Andrino's political branding on Instagram @wibiandrino in increasing the number of votes in the legislative election 2019. Wibi Andrino is a young legislative candidate who is active on Instagram and won the most votes among other NasDem legislative candidates, and succeeded in winning the legislative election 2019. Wibi Andrino is a legislative candidate who experienced failure in the legislative elections 2014 and ran again in the legislative elections 2019. The electoral district chosen by Wibi Andrino is the seventh electoral district of South Jakarta, which includes Cilandak, Kebayoran Lama, Kebayoran Baru, Setiabudi and Pesanggrahan. The research that will be discussed aims to determine Wibi Andrino's political branding on Instagram @wibianrino in increasing the number of votes in the legislative election 2019. This research uses netnographic methods with primary and secondary data sources. Data collection techniques were interviews and literature studies in the form of books, news and previous research journals that were relevant to this research. The theoretical framework used is Pich and Newman's political branding theory explaining the political strategy carried out by Wibi Andrino on Instagram. The research results show that the political branding carried out by Wibi Andrino on Instagram @wibiandrino was successful in increasing the number of votes in the legislative election 2019. Wibi Andrino was active in posting the activities he carried out on Instagram. The posts displayed by Wibi Andrino include political activities such as activities during the campaign, as well as daily activities carried out by Wibi Andrino to brand himself. This can be seen from the public's response on Instagram @wibiandrino, most of which tend to be positive towards Wibi Andrino's posts.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 1810413116] [Pembimbing: Restu Rahmawati] [Penguji 1: Ardli Johan Kusuma] [Penguji 2: Garcia Krisnando N.]
Uncontrolled Keywords: Political Branding, Wibi Andrino, Instagram
Subjects: J Political Science > JA Political science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: CHRISTINE LUMBAN TOBING
Date Deposited: 02 Oct 2024 07:58
Last Modified: 02 Oct 2024 07:58
URI: http://repository.upnvj.ac.id/id/eprint/33600

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