Ruth Elfrita Barzah, . (2024) KOMUNIKASI POLITIK GANJAR PRANOWO DI MEDIA DIGITAL UNTUK PENGUATAN ELEKTABILITASNYA SEBAGAI CALON PRESIDEN PEMILU 2024 (STUDI PADA INSTAGRAM GANJAR PRANOWO SEBAGAI AKUN PRIBADI RESMI). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The Surge of Public Euphoria in Indonesia Ahead of the 2024 Election has Prompted Various Survey Agencies to Conduct Electability Surveys on Several Political Figures Expected to Run for President in the 2024 Election. Among these survey agencies, almost all have stated that Ganjar Pranowo has a relatively high level of electability, with his name consistently appearing in survey results. This is not an ordinary issue; Ganjar Pranowo’s popularity and electability are influenced by his interactions with the public through various social media platforms. The public’s response to the Governor of Central Java can be seen in the number of followers and subscribers Ganjar Pranowo has on social media, totaling 13.97 million followers. Ganjar Pranowo’s social media presence is quite diverse, including Facebook, Instagram, Twitter, TikTok, and YouTube. Through these five social media platforms, Ganjar Pranowo conducts branding and engagement with the public. This research discusses Ganjar Pranowo’s political communication strategies to maintain his electability in the 2024 Election through a digital media approach. The study focuses on one of Ganjar Pranowo’s social media accounts, Instagram, with the username @ganjar_pranowo, which has 6.6 million followers and follows only 4 accounts. This research uses a descriptive qualitative research method with a netnography approach. The results indicate that Ganjar Pranowo’s political communication is carried out through persuasive and continuous methods. This approach has successfully kept Ganjar Pranowo’s name among the highest electability rankings for politicians up to 2022.
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