BUDAYA KOMUNIKASI VIRTUAL DI MEDIA SOSIAL TIKTOK (Studi Netnografi Dalam Konten Bersih Sampah Pantai Loji Di Tiktok @Pandawaragroup)

Amelia Hermawan, . (2024) BUDAYA KOMUNIKASI VIRTUAL DI MEDIA SOSIAL TIKTOK (Studi Netnografi Dalam Konten Bersih Sampah Pantai Loji Di Tiktok @Pandawaragroup). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Virtual communication is communication that uses media and internet networks. Pandawara is one of the content creators using social media to spread information about environmental cleanliness. Pandawara's content is popular with the public because it brings positive influence. However, Pandawara's content related to Pantai Loji has sparked controversy in the community. This research aims to investigate and understand the virtual communication culture of @pandawaragroup content on TikTok regarding Pantai Loji. The Theory of Computer-Mediated Communication is used to understand how the community's communication culture reacts to @pandawaragroup content on their TikTok account. The object of this research is the TikTok account @pandawaragroup. This research uses the netnography method. Netnography is a method conducted to study behavior and social interactions in the virtual world. The results of the research show that Pandawara Group successfully uses TikTok as a platform to spread information about environmental issues. Community interactions form specific discussion topics related to the Pantai Loji issue; additionally, the use of emoticons and special terms is used by the community to express their emotions.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil : 2010411128] [Pembimbing : Chairun Nisa Zempi] [Penguji 1 : Radita Gora Tayibnafis] [Penguji 2 : Vinta Sevilla]
Uncontrolled Keywords: TikTok, Pandawara, Virtual Communication, CMC, Netnography
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: AMELIA HERMAWAN
Date Deposited: 03 Oct 2024 04:41
Last Modified: 03 Oct 2024 04:41
URI: http://repository.upnvj.ac.id/id/eprint/33017

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