Rafi Ferdilianto, . (2024) DIPLOMASI DAN OLAHRAGA : Upaya Arab Saudi Dalam Mengimplementasikan Visi Saudi 2030 Melalui Sepak Bola. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This thesis examines the sports diplomacy of football conducted by Saudi Arabia in realizing Saudi Vision 2030. With the limitations of oil as a natural resource, Saudi Arabia launched Saudi Vision 2030 as their long-term program to reduce their dependence on oil as their main source of revenue. In this context, Saudi Arabia emphasizes economic diversification efforts as their main target in Saudi Vision 2030. Therefore, Saudi Arabia will utilize football as one of their new sources of income. Football will also be used as a means of diplomacy and nation branding to support economic diversification in realizing Saudi Vision 2030. This research aims to describe to readers how Saudi Arabia uses football as a diplomatic effort to strengthen their nation branding on the international stage by implementing the Saudi Vision 2030 program. The research method used in this thesis is descriptive qualitative research. Research data were obtained through literature reviews, analysis of official documents, reports from relevant parties, and primary sources related to the research topic. The results of the research indicate that the diplomacy and nation branding carried out by Saudi Arabia through football have been successfully implemented as Saudi Arabia has managed to attract many world-class players and spectators to Saudi Arabia. Furthermore, Saudi Arabia's sports diplomacy has successfully increased the country's GDP by 1%. The results of this research are expected to serve as a reference for the Saudi Arabia Government to better and more consistently conduct sports diplomacy to gain more benefits from this diplomacy. Keywords : Saudi Arabia, Football Diplomacy, Nation Branding, Saudi Vision 2030
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010412181] [Pembimbing: Rizky Hikmawan] [Penguji 1: Mansur] [Penguji 2: Laode Muhammad Fathun] |
| Uncontrolled Keywords: | Saudi Arabia, Football Diplomacy, Nation Branding, Saudi Vision 2030 |
| Subjects: | J Political Science > JZ International relations |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1) |
| Depositing User: | RAFI FERDILIANTO |
| Date Deposited: | 04 Oct 2024 05:15 |
| Last Modified: | 04 Oct 2024 05:15 |
| URI: | http://repository.upnvj.ac.id/id/eprint/33011 |
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