Siti Mutammimah, . (2024) PESAN KONTEN MEDIA SOSIAL TIKTOK @PANDAWARAGROUP TENTANG ISU LINGKUNGAN : (Analisis Semiotika Charles Sanders Peirce). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Waste is an environmental issue that has become a topic of conversation in various parts of Indonesia, as well as a serious and complex challenge faced by society. In order to overcome this problem, communities and environmental organization make various efforts, including sharing messages to increase public awareness of environmental cleanliness, one of the social media that plays a role in conveying messages is TikTok, especially through the @pandawaragroup account. This study aims to determine the meaning of signs, objects, and interpretants in @pandawaragroup TikTok content. The method used in this research is descriptive qualitative and analyzed using Charles Sanders Peirce’s semiotic approach which examines the triangle meaning semiotics or triangle meaning model with its descendants, namely sign, object, and interpretant. Data collection techniques in this study were carried out by observing TikTok content and interview with Pandawara member. This research results in an analysis of the sign, object, and interpretant of the seven TikTok Pandawara content that the author has selected. The conclusion of this research is that Pandawara consistently conveys messages related to environmental cleanliness to successfully arouse public awareness and participation to engage in environmental cleaning activities.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010411256] [Pembimbing: Putrawan Yuliandri] [Penguji 1: Ratu Nadya Wahyuningratna] [Penguji 2: Vinta Sevilla] |
| Uncontrolled Keywords: | Charles Sanders Peirce Semiotics, Environmental Issues, Content Message, Pandawara Group, TikTok |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | SITI MUTAMMIMAH |
| Date Deposited: | 24 Aug 2024 02:28 |
| Last Modified: | 24 Aug 2024 02:28 |
| URI: | http://repository.upnvj.ac.id/id/eprint/32814 |
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