Ahmad Fauzan, . (2024) UPAYA WEIRD GENIUS DALAM MEMPROMOSIKAN MUSIK INDONESIA DI LUAR NEGERI DI TAHUN 2020-2022. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research aims to analyze Weird Genius' efforts to promote Indonesian music abroad in the 2020-2022 period. Weird Genius, an electronic music group consisting of Reza “Arap” Oktovian, Eka Gustiwana, and Gerald Liu, has demonstrated extraordinary achievements by combining elements of traditional Indonesian music into modern electronic music. This study uses qualitative methods with a descriptive approach to describe the promotional strategies carried out by Weird Genius, including their appearances on international platforms such as New York Times Square and involvement in cultural diplomacy events such as webinars organized by the Indonesian Embassy in Mexico City. The research results show that Weird Genius not only succeeded in attracting the attention of international music lovers through their works, but also played an important role in cultural diplomacy, introducing the richness of Indonesian traditional music to a global audience. This research concludes that Weird Genius' success in promoting Indonesian music abroad is the result of a combination of musical creativity and effective promotional strategies.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010412064] [Pembimbing: M. Chairil Akbar Setiawan] [Penguji 1: Mansur Juned] [Penguji 2: Rizky Hikmawan] |
| Uncontrolled Keywords: | Weird Genius, Indonesian music, international promotion, cultural diplomacy, electronic music, 2020-2022. |
| Subjects: | J Political Science > JA Political science (General) J Political Science > JZ International relations |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1) |
| Depositing User: | AHMAD FAUZAN |
| Date Deposited: | 01 Oct 2024 01:05 |
| Last Modified: | 01 Oct 2024 01:05 |
| URI: | http://repository.upnvj.ac.id/id/eprint/32712 |
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