STRATEGI KOMUNIKASI POLITIK RELAWAN MUDA PENDUKUNG GANJAR-MAHMUD MELALUI MEDIA SOSIAL INSTAGRAM PADA PEMILIHAN PRESIDEN DI DKI JAKARTA TAHUN 2024.

Lilly Tri Rizky, . (2024) STRATEGI KOMUNIKASI POLITIK RELAWAN MUDA PENDUKUNG GANJAR-MAHMUD MELALUI MEDIA SOSIAL INSTAGRAM PADA PEMILIHAN PRESIDEN DI DKI JAKARTA TAHUN 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to investigate the political communication strategy of young volunteers supporting Ganjar-Mahmud through Instagram in the 2024 presidential election in DKI Jakarta. The research method employs a qualitative approach with descriptive research. Data collection techniques include interviews as primary data and secondary data through documentation or library research. The main theory used in this research is Schroeder's political strategy theory, while Laswell's political communication theory serves as a supporting theory. The findings and results of the study show that the strategy carried out by the supporters of Ganjar-Mahmud through the Instagram accounts @akuganjar and orangmudaganjar.dkijakarta in the 2024 presidential election in DKI Jakarta utilizes both offensive and defensive political strategies in their communication to attract voters. The young volunteers employ various programs and creative content to attract new voters through social media, such as educational content and on-site campaigns in different areas of Jakarta. The accounts of Ganjar-Mahmud supporters frequently create programs addressing issues in DKI Jakarta as a strategy to attract voters in the 2024 presidential election.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 2010413049] [Pembimbing: Muhammad Prakoso Aji] [Penguji 1: Restu Rahmawati] [Penguji 2: Deni Angela]
Uncontrolled Keywords: Political Strategy, Political Communication, Young Volunteers, Presidential General Election, Social media
Subjects: J Political Science > J General legislative and executive papers
J Political Science > JA Political science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: LILLY TRI RIZKY
Date Deposited: 09 Sep 2024 08:14
Last Modified: 09 Sep 2024 08:14
URI: http://repository.upnvj.ac.id/id/eprint/32532

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