Maharani Puspitasari, . (2024) STRATEGI PENGEMBANGAN BISNIS DENGAN METODE SWOT DAN QSPM (STUDI KASUS: SODARE KOPI,TEBET). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The business industry in the food and beverage sector, such as coffee shops, is currently part of the culinary industry that is experiencing rapid growth in society. This research aims to analyze the development strategy of Sodare Kopi coffee shop in the industry using IE, SPACE, SWOT, and QSPM methods. Data were obtained through observations, interviews, and documentary studies. The analysis was conducted by analyzing the internal and external factors of Sodare Kopi coffee shop, resulting in 9 internal attributes and 9 external attributes. The IE method was then used to determine the position in quadrant II. Subsequently, the environmental factors were evaluated using the SPACE method, resulting in a position in quadrant I. Next, the strengths, weaknesses, opportunities, and threats were analyzed using the SWOT method, which produced 15 proposed strategies. Finally, strategies were designed using QSPM, resulting in 18 alternative strategies. The results show that Sodare Kopi coffee shop has the potential to develop product and service expansion strategies through product differentiation and improved service quality. These strategies are expected to increase market share and competitive advantage for Sodare Kopi coffee shop in an increasingly competitive market.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010312032] [Pembimbing 1: Nanang Alamsyah] [Penguji 1: Halim Mahfud] [Penguji 2: M. Rachman Waluyo] |
| Uncontrolled Keywords: | Keywords: Coffee, Marketing, IE, SPACE, SWOT, QSPM |
| Subjects: | Q Science > Q Science (General) |
| Divisions: | Fakultas Teknik > Program Studi Teknik Industri (S1) |
| Depositing User: | MAHARANI PUSPITASARI |
| Date Deposited: | 05 Aug 2024 07:42 |
| Last Modified: | 05 Aug 2024 07:42 |
| URI: | http://repository.upnvj.ac.id/id/eprint/32113 |
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