Fina Nikmatun Khoeriah, . (2024) LITERASI KEUANGAN, GAYA HIDUP, SERTA PELUANG BISNIS DALAM MEMBENTUK PERILAKU KEUANGAN PELAKU BISNIS PENGGEMAR K-POP. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research uses quantitative research methods. The aim is to determine the effect of the independent variable on the dependent variable. This study uses the population, namely generation Z K-Pop fans in DKI Jakarta. The sample in this study was 100 respondents of generation Z K-Pop fan business actors in DKI Jakarta using Nonprobability sampling technique purposive sampling method according to predetermined criteria. The analysis technique used is Partial Least Square (PLS) with the SmartPLS 4.0 application. The results of this study indicate that (1) Financial literacy has a positive and significant effect on financial behavior. (2) Lifestyle has a significant effect on financial behavior. (3) Business opportunities have a positive and significant effect on financial behavior.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | (No Panggil: 2010111053) (Pembimbing: Sri Mulyantini) (Penguji 1: Nurmatias) (Penguji 2: Ardhiani Fadila) |
| Uncontrolled Keywords: | Financial Behavior, Financial Literacy, Lifestyle, Business Opportunities, K-Pop |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | FINA NIKMATUN KHOERIAH |
| Date Deposited: | 25 Jul 2024 06:58 |
| Last Modified: | 26 Sep 2024 06:17 |
| URI: | http://repository.upnvj.ac.id/id/eprint/31372 |
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